When it comes to being prepared for the coming wave of mobile engagement SMBs are not alone. We’ve offered up numerous data points on this blog citing data from SMB DigitalScape – the trending and tracking data vSplash collects by virtue of it’s BuzzBoard sales tool – about the opportunities for SMBs to optimize their digital mobile presence.
Now comes data from a recent Financial Times note which suggests that nearly two-thirds of the FTSE 100 companies are not ready either. According to Incentivated a UK based mobile marketing company, millions of pounds are being spent foolishly on Internet advertising because so many consumers now engage with the Internet via their smartphone. Even among those that had taken steps to engage the mobile user, the experiences they offer are hardly considered “best practices”.
This should not make SMBs feel any better about the mobile experience they’re offering their customers and prospects. In fact, one could argue, somewhat ironically, that the largest companies have an additional grace period as the consumer is likely to go back to their site in the coming months and years, while SMBs might have just one shot to engage and amaze their customers and prospects.
It certainly a worthy New Year’s resolution for SMBs to get moving in terms of offering a mobile web experience worth coming back to time and time again.